LITTLE SNOWY ARCTIC FOX

Photo care of Wikimedia Commons
New to the US, but far from a new brand, Fjallraven ‘Arctic fox’ began 50 years ago in Sweden, and is one of the best known, and highly regarded makers of fine outdoor gear in the world. Each product has one purpose in mind, even in the harshest conditions, to make the outdoors more accessible to more people. Blackbird and Birgitta stocked up on Kanken Backpacks originally built for Swedish school children, theses colorful bags are Fjallraven’s most well-known and loved item. Both a backpack and a bag with handles, the Kanken is the same today as when it was released 30 years ago.
The Kanken was initially marked as a symbol of liberal political views and sometimes called “the Communist Hunchback” by stubborn detractors stuck on the old messenger style bags of their childhood, but Fjallraven’s founder, Ake Nordin, hoped to sell 200 Kanken bags in their first year. He sold 400. The next year sales reached 30,000. Thirty years later, you can still get yours.



Fjallraven – Kanken Backback
in black, grey, and light grey
DETAILS: Vinylon backpack with adjustable shoulder straps, 3/4 zip main compartment, two open side pockets, single small exterior pocket, and reflector logo. MEASURES: 11″ x 15″ x 6″.
$87
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email to inquire about other styles and colors birgitta@blackbirdballard.com
Filed under: Fjallraven | Closed
Tags: Fjallraven
